MARKETING MAJOR EDUCATION
LiveNation Marketing Internship
Summer 2019
I participated in a social media-based marketing internship with LiveNation. I controlled the social media posts at concerts and other on-site functions. I also worked with the marketing team to create a marketing plan for the Food Truck Festival.
Methods of Marketing Research
MKTG 2930 - Winter 2020
Dan Hoffman & Eva Milko
The modern marketing department is help just as responsible for the dollars it spends as any other business function. To be efficient, marketing professionals must learn to gather the information they need to make evidence-based decisions, understand current and potential target markets, and even generate new ideas, This course covers methods of collecting and analyzing market-related data. In addition to learning basic research concepts, students will design their own surveys, collect data, conduct data analysis in Excel, and present results. Class activities in recent quarters have included a live focus group with the clothing retailer, Sport Couture, and as a guest speaker, VP of research from Media News Group. The useful aspects of handling data in this course add essential elements to a student's toolkit for professional practice.
Business to Business Marketing
MKTG 2920 - Spring 2020
Jack Buffington
Have you ever considered how a Fortune 500 company provides new computers for its 5,000-plus employees? Organizations are customers too, and the B2B market is the largest of all the markets, far surpassing the consumer market in dollar value. While the lines between B2B and B2C marketing are often blurred, B2B marketing strategies are often unique and more specialized. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions focused more on valuable relationships, price, and profit potential. Fostering relationships through compelling and relevant content is key. This calls for unique marketing techniques in approaching and building relationships with organizational customers, the dynamics of which will be explored and discussed in this class.
Digital and online marketing
mktg 3130 - Fall 2019 (budapest)
ákos verga
Knowing how to use digital marketing tools as part of an integrated marketing strategy is critical in today's marketplace. This course provides the knowledge and skills to plan and implement a digital marketing strategy using three powerful digital marketing elements. User experience design is one of the most difficult aspects for businesses to define and yet it's essential to map our when creating a holistic strategy. User Interface design is one part of the user experience and we will work together to show you best-in-class examples. Facebook Advertising is quickly becoming the hyper-targeted advertising platform for businesses of any size. You will walk through Facebook’s Blueprint training to help you understand what types of digital advertising are possible. Email has long been a staple in digital marketing. We will show you the ins and outs of this digital medium and teach you how to take control of this evolving channel.
International Marketing
MKTG 3630- Fall 2019 (Budapest)
Myla varós
The shrinking planet and constant pressure to maintain a firm’s growth mean that global marketing continues to grow in importance. This course introduces the various economic, social, cultural, political, and legal dimensions of international marketing from conceptual, methodological and application perspectives, and emphasizes how these international environmental factors should affect, and can be integrated into, marketing programs and strategies. This course provides students with methods for analyzing world markets and their respective consumers and environments, and to equip students with the skills in developing and implementing marketing strategies and decision making in international contexts. It is designed based on a combination of lectures and discussions of relevant concepts, case analyses of real global marketing issues, videos and readings from the business press, country snapshots, and a group research project in which student teams launch a discrete product in a foreign country of their choice.
Introduction to marketing
MKTG 2800 - Spring 2019
Ali Besharat
This introductory course is a must for any business professional, and anyone seeking to be a savvy consumer or to learn about promoting oneself. It is a challenging, hands-on course with an integrated approach to learning the basic fundamentals of the subject. It develops a student’s ability to make sound planning decisions using real information from the external environment to determine market feasibility for a real product. The course has a segmented approach, allowing students to practice application of important concepts in the classroom and engage in teamwork. The segments another to allow students to create a complete and logically reasoned marketing plan for their chosen product. In teams, students will prepare a written report and deliver an oral presentation about their product.
Writing Minor Education
Advanced Writing and research- Educational Transformations and Inquiry-based learning
Writ 1633- winter 2018
Heather n. Martin
Educational Transformations is an advanced writing seminar that will develop your skills as a writer and researcher by asking you to engage with some of the pressing issues facing public education today. We will use service-learning practices as a way to sharpen your sense of audience and enhance your understanding of community-based research methodologies. Over the course of the quarter, you will work directly with students at Charles Hay World School, a public elementary located three miles south of campus on Downing Street. In conjunction with our course readings and writing assignments, service-learning experiences will enrich your understanding of text-based/interpretative and qualitative research traditions, help you consider the role research plays in shaping the world off-campus and allow you to gain first-hand experience in contributing to the public good.
Theories of Writing
Writ 2000 - fall 2018
Rebekah Shultz Colby
In Theories of Writing, you will learn how theories of writing have developed from ancient to contemporary times. We will explore how and why Plato and Socrates distrusted writing because it displaced the present moment and the immediacy of the audience and how that distrust has affected theories of writing historically as well as how the immediacy of online writing complicates this distrust. We will explore how the ancients viewed writing as a process and how and why this view has evolved currently. Furthermore, we will explore how writing works rhetorically and socially to create knowledge by responding to the specific needs and purposes of its audience and how knowledge changes as the needs and purposes of audiences change. We will explore where creativity comes from and how creative writers work. Finally, we will explore how and why the visual and aural nature of online writing is changing how we write.
Introduction to Creative Writing
ENlg 2000 - fall 2018
Dennis Sweeney
This course will explore the foundational genres of fiction, nonfiction, and poetry with an emphasis on what comes between them. Using small presses and literary magazines as guideposts, we will investigate possibilities for creative writing that is creative not just in content but in form. How does blurring received modes of writing result in a writing process that is more our own? How does experimenting with “hybrid” genres create a space for stories that haven’t yet been told? We will read texts from a diversity of contemporary writers, including Jenny Boully, Steven Dunn, Amelia Gray, and Dorothea Lasky. These texts will form the basis for regular writing assignments. Students will also have the opportunity to seek out, share, and invent other forms of innovative writing.
Welcome to a course that focuses on writing about your own experiences and ideas, in ways that engage serious readers. In learning to write memoirs and personal essays, a writer is learning how to analyze memory, select experiences, invent narratives – all while still being “truthful.” Memoirists and essayists also learn the value of inquiry and research, even when the focus of the author’s experience and voice. You’ll distinguish memoir from other forms of writing about the self, including autobiography, diaries and journals, blogs, and letters. You’ll read excerpts of published memoirs and drafts of memoirs that other students write during the course, with a particular interest in how these writers shape and represent their experiences textually: how do people construct the stories they tell about their lives? What is the value of personal writing for writers and readers? And perhaps most importantly, how can we begin to create stories of experiences in compelling ways?
Directed Study - Memoir and Personal Writing
Writ 2040- Spring 2019
Doug Hesse
Welcome to WRIT 3500 Writing Design and Circulation. This is the capstone class for the Minor in Writing Practices. A capstone class is a culmination of an academic program, and in this case, it is meant to capture the writing experiences and instruction that you have been a part of thus far at the University of Denver. The major project that you will be completing for this class is an ePortfolio, and you will be composing, producing, and designing activities along the way to contribute to that ePortfolio as well as your own learning. As part of the path to creating this portfolio, you will do a substantive revision of a previous writing assignment, learn about curation and circulation of writing, and conduct some analyses of your writing and writing process. The course culminates with a public showcase of your portfolio.
Writing Design and Circulation
Writ 3500 - Spring 2020
RIchard Colby & Kara Taczak